Where Private Label ideas come to life
The World of Ideas is a unique area within the PLMA trade show dedicated to innovation and new product development. PLMA’s World of Ideas emphasises the global character of the show, from exhibitor product innovations to global retail product launches, and award-winning Private Label Food and Non-Food products.
PLMA’s World of Ideas accommodates the following areas:
New Product Expo
A showcase of selected product and packaging innovations from more than 200 exhibitors from 35 countries, divided over 15 categories. Close to 300 products are displayed for all visitors and exhibitors to see.
Retail Trends
A display of the newest private label developments from over 50 global supermarkets, hypermarkets, discounters, specialty stores, and drugstores, all in one location.
Salute to Excellence Awards
Honouring the ‘best private label products in their category’, selected by the industry jury of PLMA's prestigious product competition. Over 70 global retailers compete with their best and newest food and non-food innovations for top international recognition.
PLMA’s World of Ideas is open during trade show hours and is located in the RAI Auditorium Lounge, accessible from Hall 4, Halls 8 and 10, as well as from outside Entrance G. (Floor Plan)