Complimentary Market Data for Members and Retailers
First published in 1998 and formerly known as the International Private Label Yearbook, PLMA’s International Private Label Market Report now covers trends in thousands of product categories in 17 countries, including foods, snacks and beverages; health and beauty; and household products of all types. The Private Label Market Report is being updated on a quarterly basis and is accessible all year, to give access to the latest volume and value shares of thousands of private label products. New as of this year: the report includes absolute numbers in volume and value (units).
PLMA’s Private Label Market Report is more than statistics, though. It helps identify categories where additional store brands penetration is possible. It gives insight into new business opportunities. It serves as a benchmark for your company’s private label strategy.
Most importantly, PLMA’s International Private Label Market Report allows you to look at private label regionally and compare efforts and results. It is a unique research publication which could not be accomplished without the assistance and cooperation of NielsenIQ.
The International Private Label Market Report can be accessed by PLMA members and verified retailers and wholesalers. To access the report, please contact PLMA at marketreport@plma.nl.