Packaging is an essential aspect in private label product development and marketing and plays a key role in differentiating products, building consumer trust, and driving sales, making it crucial for retailers' product strategy. Additionally, with the rising awareness of environmental concerns, sustainable packaging is increasingly vital, balancing functionality with eco-friendliness.
In light of this, PLMA is organizing a one-day Packaging Conference on 30 January 2025 in The Hague. This full-day event will tackle key issues in packaging, providing insights into the challenges and solutions that retailers and manufacturers face today.
The programme will feature a diverse range of presentations, covering topics such as packaging trends and innovation, creative and structural design, brand identity, consumer perception and packaging effectiveness, sustainable packaging and PPWR, case studies of challenges in waste management, e-commerce solutions and the future of packaging in the next decade in an era driven by advanced technologies and AI. In addition, a panel of industry experts will examine the impact of the new EU regulations on the industry and discuss their implications for businesses.
In addition, a panel of industry experts will examine the impact of the new EU regulations on the industry and discuss their implications for businesses.
The conference will conclude with key takeaways to help shape future business strategies.
In addition to the presentations, a festive celebration will be held to honour the winners of PLMA’s inaugural Salute to Excellence Packaging Awards, recognizing outstanding achievements in Design, Convenience, Sustainability, Performance Excellence, and Innovation. The event will be open to all pre-registered attendees and award-winning retailers.