PLMA’s Executive Education takes place each year on the campus of Nyenrode Business Universiteit, one of the pioneers in European business education. The programme is unique and devoted entirely to private label.

EEP 2023PLMA’s Executive Education Programme includes lectures and interactive sessions, designed for both manufacturers and retailers. The curriculum covers what executives need to know about private label: private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce. The faculty is drawn from both the university and industry.