Who Visits

More than 16.000 retailers, wholesalers and other trade professionals from over 120 countries come together at PLMA's World of Private Label in Amsterdam each year to meet with existing and new private label suppliers that can help them keeping their shelves stocked and introducing new, value and exclusive product offerings to consumers.

The show is a cornerstone for private label buyers, providing them with crucial insights and a wide spectrum of products, spanning from budget-friendly alternatives to cutting-edge premium offerings, across categories ranging from food and beverages to health and beauty items, household products, as well as housewares and DIY. The Top 40 visiting countries can be found below.

Top 40 visiting countries