When is the show held?
The show is held on Tuesday 20 and Wednesday 21 May 2025. Pre-show seminars and wokshops will be held on Monday 19 May. Click here for the full trade show schedule, including badge collection hours.
Where is the show held? How do I get there?
The show is held at the RAI Amsterdam Convention Centre, located 15 minutes from Schiphol International Airport and easily reached by taxi, train, metro and car. Click here for details.
From Schiphol Airport
• Direct: Take the train to ‘Station RAI’, which is at a 5-minute walk from the RAI Amsterdam Convention Centre.
• One change: Take the train to ‘Station Amsterdam Zuid’ and transfer to Metro M52 (direction ‘Noord’) exiting right in front of the RAI Amsterdam Convention Centre at stop ‘Europaplein’.
From Amsterdam Central Station
• Metro M52 (direction ‘Zuid’) runs every 4-6 minutes and will take you from ‘Station Amsterdam Centraal’ in just eight minutes to stop ‘Europaplein’, right in front of the RAI Amsterdam Convention Centre.
Tickets
• Train tickets can be purchased at vending machines at the train stations or at the NS Service (& Tickets) information desks at Schiphol Airport (more info on www.ns.nl).
• Metro tickets can be purchased at the vending machines at the metro stations (more info on www.gvb.nl and in the GVB app).
• Check-in and check-out for all public transportation is also possible using a debit or credit card (more info on www.ovpay.nl)
Where can I park my car during build-up and show days? How much is the parking rate?
Simply follow the signs from the A10 Amsterdam Ring. Depending on parking space availability, you will be directed to RAI car park P1-2-3 (vertical clearance 1.90 m), P4 (vertical clearance 2.70 m), or to external parking car parks.
Electric cars: There are 20 charging points for electric cars in car park P1 and 20 charging points in P4. Charging costs € 0.56* per kW plus the fee for use of the car park. Charging points cannot be reserved. Click here for details.
During build-up and breakdown, parking for PLMA exhibitors and stand builders is free if properly reported at the intercom when driving out, or when presenting the barcode on the RAI build-up badge. Passenger cars lower than 1.90m must park in P1 (Halls 10-11-12), P2 (Halls 1-7, 14), P3 (Hall 8) or P4 (Hall 9).
For show days, exhibitors can order 1-day (EUR 20,50*) or 2-day (EUR 40,00*) parking permits from the RAI Exhibitor Services web shop as long as available space permits. The main contact of each exhibiting company will have access to the RAI web shop as of mid-March.
* RAI price level 2024, rates may be adjusted for 2025
How many visitors and exhibitors are expected?
More than 18.000 trade visitors from over 120 countries are expected, as well as more than 10.000 exhibitor personnel. There will be more than 3.000 exhibiting companies from over 70 countries, including around 70 national and regional pavilions. Click here to explore the number of exhibitors by product category and country of the 2024 show. Click here for an overview of halls and sections.
Which product categories are exhibited?
The show floor is divided into 9 food and 5 non-food halls. Products on display include:
• FOOD: Fresh, frozen and refrigerated foods, dry grocery and beverages
• NON-FOOD: Cosmetics, health and beauty, household and kitchen, pet products, housewares & DIY, personal & leisure products
Click here to explore the number of exhibitors by product category and country of the 2024 show. Click here for an overview of halls and sections.
Is the RAI Amsterdam Convention Centre wheelchair accessible?
Yes, the RAI Amsterdam Convention Centre is accessible for persons with reduced mobility. Wheelchair assistants are permitted to enter the show for free.
Are cloakrooms or lockers available?
Yes, cloakrooms are available in Entrances C, F, K and L. A limited number of lockers is available in Entrances C and K but small personal items may also be stored in the cloak rooms. To minimise queuing, RAI strongly recommends that guests arriving by car leave their coats in the trunk.
What other facilities are available at RAI?
RAI offers a baby care lounge, prayer room, car rental office, ATM machines, phone-charging stations, restaurants, cafes and a business centre for printing and office supplies. Click here for more information.
Is the show open to consumers? Is there a minimum age?
The World of Private Label is open to trade professionals only, a business card is required for registration. Children under the age of 16 are not allowed on the show floor at any time.
Can I bring my pet?
No, animals are prohibited except for guide dogs and companion dogs for attendees with reduced mobility.
How do I register for an exhibitor entrance badge?
Entrance badges must be ordered in advance. Exhibitor badge registration is available in the PLMA Exhibitor Portal from mid-March. Login details and all relevant information are sent to the main contact person at each exhibiting company.
Where can I find the list of exhibitors and buyers?
A list of all exhibitors and products can be found in PLMA's Show Navigator which is accessible to all registered visitors and exhibitors as of 30 days before show opening. Click here to explore the number of exhibitors by country and product category of the 2024 show.
Also the Buyers List is part of PLMA’s Show Navigator, access details for which are sent to the main contact of each exhibiting company 30 days prior to show opening. The Show Navigator contains all registered retail and wholesale companies and is updated daily.
What are the build-up and breakdown hours? Do I need a badge during build-up and breakdown?
Build-up for exhibitors starts at 08.00 on Saturday 17 May, breakdown starts at 17.30 on Wednesday 21 May. Click here for the full schedule.
A personal badge is compulsory for any person entering the RAI Amsterdam Convention Centre during build-up and breakdown. PLMA Exhibitor Personnel badges can be collected as of Sunday 18 May and are also valid during build-up and breakdown. RAI build-up badges are valid before 18 May and also during breakdown; they are issued by RAI Security and can be ordered from mid-March.
Do I need to wear safety shoes? If so, where can I buy them?
Possibly. During build-up and breakdown, anyone entering the RAI exhibition halls must wear approved safety shoes. On Monday 19 May, safety shoes are not required but very much recommended.
Exhibitors that need to be in the halls during build-up and/or breakdown can order safety shoes in advance from the RAI web shop at Euro 20,00* and pick up their order at the RAI Hospitality Crew Centre near Parking P6 (Holland Complex) from the first day of build-up. It is also possible to purchase a pair of safety shoes onsite at the RAI Hospitality Crew Centre at a cost of Euro 25,00*.
* RAI price level 2024, rates may be adjusted for 2025
My company will arrange its own transport company to forward and collect products to and from the show. Where does it need to go?
All vehicles from 1.90-2.70m high can (un)load without a buffering procedure. Trucks shorter than 8.00m are subject to a buffering procedure via RAI buffer site P20 Amsterdam Westpoort. All trucks of 8.00m and longer must be unloaded/reloaded by the official freight handler CEVA Showfreight.
I will be bringing products to the show with my own car. Can I bring those to the stand myself?
Yes, you can definitely bring products from your own car to your stand. To do so, you will have to park in RAI car parks P1-2-3 (vertical clearance 1.90 m) or P4 (vertical clearance 2.70 m) and continue to your stand from there.
I want to order furniture and other items from the official contractor Gielissen. When will they be delivered to my stand?
Ordered items will be delivered at your stand at the latest on Monday 19 May. In case of any questions, you may go to one of the Gielissen service desks located next to Hall 6 (Europe Complex) and in Entrance F, near Hall 8 (Park Complex).
I want to ship products through CEVA Showfreight or one of its international agents. When will they be delivered to my stand?
Products that your company ships to the show using CEVA Showfreight or one of its international agents will be brought to your stand at the latest on Monday 19 May, or earlier if your company made such arrangements with CEVA Showfreight.
Where can I order forwarding services such as forklifts?
CEVA Showfreight is the sole official freight handler of PLMA's World of Private Label and the only company that is allowed to perform logistic activities in and around the exhibition grounds during build-up, trade show days and breakdown.
The use of forklifts, electric pallet trucks and other motorized freight handling equipment by other parties than CEVA Showfreight is not permitted. CEVA Showfreight 's General Rates and Handling Instructions will be available at the end of February.
PLMA strongly suggests that exhibitors ship their stand material and product samples to CEVA Showfreight’s warehouses in advance of the show. This will prevent buffering and delays for your drivers caused by large numbers of delivery vehicles waiting to use the freight entrances on Monday 19 May. For further information on freight handling, please contact CEVA Showfreight directly at telephone +31 (0)880 283 148 or by e-mail at plma@cevalogistics.com.
What else should I know about stand services?
The official show contractor Gielissen B.V. offers rental furniture, electricity and water supply, floral decoration, signage & graphics, refrigeration equipment and other exhibition-related products and services, all of which can be ordered through their online Contractor Services Manual as of the end of February.
CEVA Showfreight is the sole official freight handler of PLMA's World of Private Label and the only company that is allowed to perform logistic activities in and around the exhibition grounds during build-up, trade show days and breakdown. CEVA Showfreight 's General Rates and Handling Instructions will be available at the end of February.
RAI Exhibitor Services is the convention centre's inhouse contractor that offers hotel & travel, catering, parking, Internet, additional stand cleaning, waste disposal, safety equipment and permits. Exhibiting companies receive login details to the RAI Exhibitor Services web shop as of mid-March.
Wifi
RAI Wifi can be ordered in advance from the RAI Exhibitor Services web shop, or onsite by connecting to RAI Premium Wifi, at a cost of at Euro 12.00* excluding VAT per device per day.
Stand Cleaning
Early-morning basic stand cleaning on both trade show days is included in the exhibit rate. Additional RAI cleaning services such as waste disposal can be ordered from RAI Exhibitor Services. Any unattended and/or unpacked product samples found in stands after 17.00 on Thursday 22 May will be disposed of by RAI cleaning services.
Charity
At show closure on Wednesday 21 May, volunteers from an international charity organisation start collecting products that exhibitors do not want to ship back to their company and that are good for consumption or general use. A leaflet with more details on the charity collection will be sent to all exhibitors one week before the show and will also be distributed to all stands on Wednesday morning. Exhibitors that wish to donate should place the products they want to donate as close to each other as possible so that the volunteers clearly know what they can collect.
* RAI price level 2024, rates may be adjusted for 2025
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