World of Private Label International Trade Show

In this interactive workshop, which includes hands-on role plays, Erik will dive into the principles of the renowned ‘Getting to Yes’ model—a proven framework for building stronger business relationships and creating mutual value in every negotiation. Participants will learn how to apply this model to enhance collaboration, and drive long-term business success. 

A key focus of the session will be on the importance of ‘Getting a Seat at the Table’—understanding and communicating the unique value your organization brings to the conversation and answering the critical question: “Why us?” Erik will also introduce the 7Cs framework for presenting breakthrough, innovative insights in an impactful way. 

Finally, the workshop will address how to approach negotiations with a collaborative mindset, where both sides work together to find win-win solutions rather than competing for advantage.

This workshop will cover the current procurement landscape and how it is rapidly evolving in response to key industry trends, including digital transformation, sustainability, and data-driven decision-making. As businesses adapt to a constantly changing environment, procurement teams must stay ahead of the curve to ensure success. 

Building strong supplier-retailer relationships, which are essential for long-term success, will be another key focus of the workshop. Participants will learn the skills necessary to foster collaboration, trust, and mutual value with suppliers, ensuring both parties can thrive in a competitive marketplace. 

Jumbo, a fully family-owned company, is renowned for its extensive assortment, competitive prices, and exceptional service. In its innovative Foodmarkets, Jumbo offers a unique culinary experience where new products and services are continuously tested and refined. Tim will share the remarkable journey of the Netherlands' second-largest omnichannel food retailer. 

He will present Jumbo’s clear vision on the critical role of product innovation, increasingly driven by food retailers and their private label partners rather than A-brand suppliers. As a highlight, Tim will discuss the launch of Jumbo's new food brand, 'Jumbo’s,' which delivers top-quality products at competitive prices, effectively bridging the gap between A-brands and traditional private labels.

Private Label volume and value shares continue to show steady growth across Europe, reflecting shifting consumer preferences and evolving market dynamics. In this session, NielsenIQ will present a comprehensive overview of the latest data trends, shedding light on the key drivers behind the continued rise of Private Label products. 

The presentation will also explore category-specific opportunities, highlighting areas where Private Label is thriving, and examining the strategies fueling its success. In addition, NielsenIQ will identify sectors where potential remains untapped, offering insights into where retailers and manufacturers can focus their efforts to unlock further growth.

In today’s competitive landscape, every product on the market must be designed to meet consumer needs. As consumers change, trends emerge and evolve. This will reshape the industry and reveal new product opportunities.

Daymon’s proprietary Trendwheel™ is a forecasting tool that identifies and tracks global consumer behavior and helps industry players to navigate the changing retail landscape. The 2025–2026 Trendwheel identifies 45 Micro Trends, organized under 6 Mega Trends.

In this session, Daymon will share key insights from their latest Trendwheel update, including key consumer shifts and how they influence product concepts and Private Brand development; the presentation will cover the rationale behind the product concepts and specific product executions.

PLMA will feature a video impression of the 2-day testing and tasting days where a selected committee of industry professionals have been selecting the best of the best in private label, including the revelation of the winning products, honoring retailers for innovation and quality in private label products and packaging.