Programme
Preliminary Schedule

 

Wednesday, 28 February 2024
09.30 – 09.45    Welcome, Peggy Davies, President, PLMA 
Introduction, Edgar Elzerman, Owner, Elzerman Consulting
09.45 – 10.30Retail Trends and the implication on Private Label 
Ray Gaul, CEO, Retail Cities 
10.30 – 11.15Product Innovation and Packaging: Winning Sales at the Shelf
Marielle Bordewijk, Founding partner, Food by Design
 Virtual coffee break
11.30 – 12.15Panel Discussion: Best Practices
Shaping a Strong Retailer - Manufacturer Relationship
Moderated by: Edgar Elzerman 
12.15 – 12.30Summary and Take-aways    
Thursday, 29 February 2024
09.30 – 09.45Welcome and Introduction 2nd day
09.45 – 10.30Right Sizing Private Label Strategies in Today's Market 
Edgar Elzerman, Owner, Elzerman Consulting 
10.30 – 11.15Know your Buyer, Sell more and Sell better
Karen Green, Founder and Coach, Buyerology ltd
 Virtual coffee break
11.30 – 12.15Neuro Marketing driving Private label Sales
Tim Zuidgeest, Co-founder/CEO, Unravel Neuromarketing Research
12.15 – 12.30Summary and Take-aways

The time zone of this online programme is Central European Time (CET).