The Role of Strategy and its Role in Private Label Development
Edgar Elzerman, Owner, Elzerman Consultancy
Today's market, with all its challenges and opportunities, requires a clear and well thought about private label strategy. But a one size fits all strategy does not exist. Edgar will discuss the impact of some internal and external factors on the strategy, the building blocks of a successful strategy and some actual examples.
Product Development and Innovation
Marielle Bordewijk, Founding partner, Food by Design
Innovative product development and distribution is the lifeblood for retailers and manufacturers. But how to optimally manage the success-to-failure ratio for new products? Marielle will share insights on designing and organizing a successful private label food/non-food innovation trajectory and maximizing the opportunity for well-selling products/concepts/(sub)brands.