Course Descriptions

Retail Trends and the implication on Private Label

Ray Gaul, CEO, Retail Cities

This session will help to understand the relevant customer/retail/private brand developments in the market and the impact these may have on company and category performance. Ray Gaul will give a guide to deal successfully with these opportunities and hot to take the next steps to exceed your 2025/2026 objectives. 

Tools to Master the Art of Customer Leadership

Henry Robben, Professor of Marketing at Nyenrode Business University 
 
Creating value for all stakeholders by using the ‘Stairway to Greatness’. By understanding and meeting stakeholder needs, companies build trust, loyalty, and lasting success. This class will cover how to work on a value proposition that is based on the choices your customers make and how to prepare for tomorrow.   

Driving Innovation is a Craft

Anna Ravalet, Senior Manager Trends and Innovation at Daymon International

Sergio Rodrigues, Senior Director of Client Solutions, Daymon International
 
Innovative product development is the lifeblood for retailers and manufacturers. An efficient innovation process is essential for turning creative ideas into successful, marketable solutions. Daymon will discuss the main trends in today’s market and the important areas to consider with examples and case studies.

Market Shifts unlocking Opportunities for further PB Growth

Koen Hazewinkel, Programme Director, EFMI Business School

Full-service retail has faced increasing pressure from the growing presence of discount retailers. In response, full-service retailers have adopted several strategies to maintain their market position. Koen Hazewinkel will also talk about the reaction of private brands to national brands regaining market share and the opportunities for private brands.

Retail Case Study

Jan-Hein van Spaandonk, Brand Manager, Spar Holding

Spar International is a global retail brand that operates one of the largest voluntary supermarket chains worldwide. It was founded in 1932 in the Netherlands and has grown to encompass over 13,000 stores in more than 40 countries across Europe, Asia, and Africa. Spar’s key selling points include high-quality offerings, competitive pricing, and strong customer service.

Driving Private Label Growth like a Market Leader

Edgar Elzerman, PB Consultant ECI 

Today's challenging retail marketplace requires a clear approach to devising a private label strategy and market position. Edgar will discuss the process to rightsizing your strategy, the components to take into consideration and the direction and inspiration from European market leaders. 

Delivering on the Sustainability Need

Leontien Hasselman-Plugge, CEO Impact Buying

European retailers and producers must comply with increasing ESG requirements. What will have the most impact and should therefore be prioritized? How to manage the data paradox in the relationship between retailers and brands? How to build competitive advantage? These are some of the questions that will be discussed in this session. 

Sourcing Developments and its Impact on PL Suppliers and Retailers

Marijn Overvest, Founder, Procurement Tactics

This class will cover the procurement landscape and how it is evolving with trends like digital transformation, sustainability, and data-driven decision-making. Building strong supplier-retailer relationships requires skills. Strategic procurement decisions are critical for maintaining competitive advantage and long term retail success. 

Enhancing Business Relationship & Creating Mutual Value

Erik Aapkes, Managing Partner Blueprint Europe

Success in business is built on four pillars of confidence: Personal Confidence, Sales Confidence, Strategic Confidence and Leadership Confidence. In this workshop with role plays, Erik will focus on the ‘Getting to Yes-model’ which is the framework for enhancing business relations and creating mutual value.