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Influencers Are Changing the Way Retailers Reach Shoppers

Influencers are playing a growing role in retail marketing, helping to shape private-label products, promotional campaigns and even store environments across Europe. Judith Kolenburg reports on how retailers are embedding creators more deeply into brand building and customer engagement. Against this backdrop of retail transformation, Pascal Kuipers examines Rabobank’s forecast that private label could capture 60% of the European grocery market by 2050.

  • What's Next for UK Private Label

    Podcast

    The UK private-label market is entering an increasingly dynamic phase, shaped by fierce competition, online growth, evolving consumer behavior, and longer-term retailer partnerships. Ian Anderson of Grapevine Consultancy sees significant opportunities for agile manufacturers that can respond quickly to emerging trends. CLICK HERE FOR FULL INTERVIEW.

  • How AI Is Redefining Product Development

    From smarter product development to more adventurous snacking, innovation is reshaping consumer purchasing behaviors. Judith Kolenburg examines AI and the next era of product innovation, including how it helps process large amounts of data and identify patterns, trends and new opportunities. In another thought-provoking report, Hans Kraak explores innovation in the snack aisle. Demand for protein, better ingredients, international flavours and more sophisticated sharing occasions are among the areas explored.