Preliminary Programme
Impressions of the 2024 Programme in Milan
| Tuesday, 29 October 2024 | |
|---|---|
| Check in as of 12.00 | Check In and Lunch |
| The Italian Private Label Landscape Speaker: Benedetta Brioschi, Partner, The European House, Ambrosetti | |
| Retailers in Italy: Store Tour Briefing | |
| Visits to major retailers in Milan | |
| Evening | Networking Aperitivo at an exclusive location in Milan |
| Wednesday, 30 October 2024 | |
|---|---|
| Walk-in as of 08.30 | State of the Grocery Report Europe The latest trends and implications for private label Speakers: Francois Videlaine, Partner and Marek Karabon, Senior Expert, McKinsey & Company |
| Transforming Private Labels into Powerful Brands Best practices for Private Label growth Michaela Jay, Insights Manager, IGD | |
| Private Label Design and Packaging Innovation How to use human-centered Design as a strategic advantage for the creation of meaningful brands Speaker: Jens Sievert, Director International Design & Branding, Daymon Design | |
| Coffee Break & Networking | |
| Organizational Strategy to Achieve Strong Partnership Best story wins: Transforming messaging for extraordinary outcomes Speaker: Tim Pollard, Founder and CEO, Oratium | |
| How to develop Private Labels as a Brand Insights from the perspective of a leading German drugstore company Speaker: Sandra Lorenz, Private Label Director, Rossmann | |
| Lunch | |
| A Revolutionary Approach to Private Label The private label success story from one of Italy’s largest supermarket chains Speaker: Paolo Bonsignore, COO, Coop Italian Food | |
| Highlights of PLMA’s Retail/Manufacturer Survey Speaker: Judith Kolenburg, PLMA | |
| PLMA’s Retailer & Manufacturer panel: Private label observations from the field Moderator: Edgar Elzerman, ECI Retail Consultant | |
| Wrap-up and Afternoon Refreshments | |
| Departure 15.30 - 16.00 | Shuttle bus to Milan Malpensa and Milan Linate airport |