Euromonitor - Navigating the Scandinavian retail - and private label market
Rasa Vaiciuniene, Consultant, Euromonitor International
Euromonitor, an independent provider of global business intelligence, market analysis and consumer insights, will set the tone by diving into the Scandinavian retail landscape and analysing clear trends in the region. The presentation explores how cost-of-living pressures are reshaping consumer behaviour in the Nordic grocery market. It covers shifts in shopping habits from online growth to price-driven competition, changes in channel distribution, and evolving retailer strategies. Case studies highlight the development of private label assortments and compare these trends with other international markets.
Kantar - Accelerating agility: Winning the heart of the ever-changing customer
Malcom Pinkerton, Global Head of Retail Insights, Kantar IQ
Kantar will kick off with an analysis of how companies use data to understand, predict, and respond to customer behaviour; and how AI helps businesses stay ahead. As we move forward into 2025 and beyond, with retail facing ongoing volatility and rapid innovation, success will depend on anticipating change, protecting margins, engaging consumers, and leading in AI. Kantar will show why success hinges on swift, data-driven decisions, personalized value propositions, and seamless shopper experiences, ultimately driving volume-led growth and sustained market leadership.
Rema 1000 Norge AS – Retail case study: How a retailer is making the difference in today’s challenging market
Eline Blaalid, Head of Product & Purchasing Private Label
Synnøve Reisæter Tveit, Head of Branding and Design Private Label
REMA 1000 Norge AS
REMA 1000 will outline the history of its private label journey, highlighting key milestones with a timeline of growth. The presentation will explore the company’s significant transformation from managing 70 different private label brands to a streamlined portfolio of 13. Attendees will gain insights into REMA’s private label strategy and how it reflects the unique dynamics of the Norwegian market, where brand loyalty plays a central role. In addition, REMA will share how it collaborates with suppliers to deliver value and strengthen its private label offer.
Simon-Kucher & Partners - Changing dynamics of consumer behaviour that drives the development of Private Label share
Alexander Bilsing, Partner, Simon-Kucher
Simon-Kucher & Partners, a top consultant in marketing and pricing, will examine the shift from operational excellence (efficiency, cutting costs, optimizing processes), to commercial excellence (maximizing sales, pricing strategies, customer relationships) emphasizing the importance of a customer-centric approach, making decisions based on understanding customer needs. They will examine the critical role of pricing, analysing different pricing scenarios and its effect on perceived value, service, and quality, and how these factors motivate consumers to choose private label products.
Institut for Kundetyper - Understanding the customer on an emotional level
Sanne Dollerup, Partner, Institut for Kundetyper
Institut for Kundetyper, a Danish company specializing in emotional customer segmentation, will explore the emotional reasons behind customer choices. Using academic methods with practical tools, Kundetyper identifies different customer types and their unconscious purchasing habits and gives insights that help you make clear conscious, strategic choices to meet the customer latent wish.
Agristo – Supplier case study: Insights in developing a company-wide strategy for capturing market opportunities
Jon Heylen, CCO, Agristo, Belgium
Agristo will share their success story as a 100% private label supplier. They will highlight how a company-wide, consumer-centric approach, embraced across all departments and business units, is key to identify market opportunities, launch new products and support the sustainable innovation journey. By leveraging their industry expertise and actively collaborating with retailers, suppliers can turn transactional exchanges into valuable, lasting, and reliable partnerships.
Dunnhumby - How to grow customer loyalty and become a 'customer-first' business
Siro Descrovi, Customer Strategy Manager, Dunnhumby
Whereas, Dunnhumby, a global customer data science company and known for its longstanding relationships with Tesco, will explore how retailers use private brands to grow customer loyalty. This session explores the role of private brands in driving customer engagement, featuring real case studies and insights on gaining a competitive edge during economic challenges. Learn the strategies behind using private brands to build lasting customer relationships.
United Nordic - a retail case study: The cross-border, strategic role of purchasing within a buying organization
Steffen Winther, Chairman of the Board, United Nordic
United Nordic, founded in 1964, is one of the world’s oldest and leading buying alliances, jointly owned by retailers Axfood (Sweden), NorgesGruppen (Norway), Dagrofa (Denmark), and wholesaler Martin & Servera (Sweden). United Nordic will demonstrate how a cross-border strategy can benefit retailers, suppliers and consumers, by improving efficiency, increasing purchase volumes, simplifying regulatory processes where possible and streamline sustainable agendas.
Panel discussion: Increased customer focus becomes conditional
The summit closes with a panel debate on the key recommendations shared, discussing whether they are realistic to implement. Potential topics include: Personalization and targeted development: a winning strategy, or a costly illusion? How can we serve a fragmented market without losing focus? How can companies personalize products considering the diverse preferences within target groups? What is the potential of AI in analysing customer data and creating personalized offers?