Led by an array of countries whose products provide American consumers with a desirable and familiar flair, more national pavilions and international exhibitors than ever will participate in PLMA's 2026 US Private Label Trade Show. There will also be a larger number of US suppliers of international products. The Store Brands Marketplace will present 50 country pavilions and 1,000 international suppliers. “PLMA’s Chicago Show has become a gateway for international products, reflecting a rising demand for global flavours and diverse cuisines by US consumers," says Enriketa Beluli, PLMA’s Manager of Global Pavilions. "The strong expansion comes as sales of ethnic and international products are also growing across multiple categories and in mainstream supermarkets and specialized stores," adds Peggy Davies, PLMA president. The US show will take place 15-17 November in Chicago.