Over the first two months of 2025, private label continued to dominate manufacturers’ brands by far outperforming their counterparts in both dollar and unit sales across all US outlets, per Circana Unify+. Private label dollar sales gained 5.6% and unit sales rose 1.7%, compared to manufacturers’ brands, which were up 1% in dollars and down -0.8% in units, as of 23 February 2025 vs the same period a year ago. As a result, private label market shares for 2025 moved up to 21.7% for dollars and 23.9% for units, both all-time highs that reflect private label's superior, multiyear performance at checkout. In every one of Circana's last 29 monthly reports to PLMA in the US, private label finished ahead of manufacturers’ brands when it came to changes in dollar and unit sales compared to the prior year.

PLMA’s Lunch and Learn free webinar on Wednesday 26 March will be presented by Olga Afremova and Stanislav Hilcuks from consultancy Accenture. For more information click here.

Responding to American consumers' increasing appetite for food products featuring ethnic and international ingredients and flavors, PLMA will present retailers with a record 900 suppliers from more than 60 countries at its 2024 Private Label Trade Show, November 17-19, Chicago.

The Show floor will offer 52 country and regional pavilions, another record, from North and South America, Europe and Asia, to enable buyers to source new and innovative products for today’s more discerning shoppers. New pavilions include Morocco, Poland, Vietnam, Portugal and Costa Rica. There are also expanded groups from Australia, Canada, Chile, France, Greece, Guatemala, Italy, Peru, Spain, and Ukraine.

European private label manufacturers and retailers can expect to be very busy over the next few years, judging by preliminary findings of a new multinational survey of more than 1,000 industry executives conducted by PLMA which found that a majority of respondents see good times ahead for both private label and their own companies.

PLMA's 2024 study, “European Retailers & Manufacturers Talk About the Future: What will the private label landscape look like over the next five years?,”  consisted of about 30 multi-part questions. The comprehensive online survey was made available in English, French, German, Italian and Spanish. It was fielded for PLMA International by Surveylab in June-August.
 

On May 28 and 29, the Amsterdam RAI welcomed more than 18.000 visitors from over 125 countries who were all keen to meet the best of the world’s private label manufacturers.

PLMA’s International World of Private Label Trade Show was, as it always is, a meeting place for retailers, buyers, and other visitors who walked the 43,500 m2 trade show floor to browse what the almost 3,000 exhibiting companies from 73 countries offered. A challenging task, given the show floor space and the abundance of food and non-food exhibitors which was 10% larger compared to last year. 

More than just a trade show, the PLMA event is the place to identify food and non-food trends, like improved vegan offerings, high-protein items, and other preventive health products, as well as a variety of self-care solutions that tap into an increasing demand from consumers for functional and versatile products.

More than 2,950 exhibitors from more than 73 countries will fill over 43,500 m2 of exhibit space at PLMA’s 2024 World of Private Label International Trade Show, May 28 and 29 at the RAI in Amsterdam.

The show floor will span 14 halls, including nine for food and five for non-food. It will feature 67 national and regional pavilions.

“Our high-impact global event provides a dynamic two-day platform for more than 28,000 private label professionals from 120 countries to connect, source and grow,” said PLMA President Peggy Davies. “The innovation unveiled for food and non-food products and packaging on the show floor and in Idea Supermarket will strengthen the already booming private label industry.”