As the new year unfolds, private label continues to dominate in the US

The first quarter of 2025 was a good one for private label in the US. As the products have over the past few years, they dominated national brands by outperforming their counterparts in dollar and unit sales across all US retail outlets, per Circana Unify+.

Private label dollar sales gained 5% and unit sales rose 0.9%, compared to national brands, which were up 0.8% in dollars and down 1.1% in units, during the quarter ending March 23, vs the same period a year ago.

Private label market shares came in at 21.5% for dollars and 23.7% for units, reflecting private label's superior, multiyear performance vs brands. In each of Circana's last 30 monthly reports to PLMA, private labels finished ahead of national brands when it came to results in dollar and unit sales compared to the prior year. 

Amsterdam Show: The biggest event for PL is fast approaching

PLMA is set to host the largest and most international trade show in its history this 20-21 May at the RAI Exhibition Centre in Amsterdam. The 2025 World of Private Label International Trade Show will bring together more than 35.000 exhibitors and buyers from over 125 countries, making it a truly global gathering of private label professionals.

With more than 3,100 exhibitors representing diverse markets across Europe, Asia, North America, South America, the Middle East, and beyond, this year’s event underscores the growing importance and interconnectedness of the private label industry on a global scale. Buyers from all corners of the world, spanning major retailers, wholesalers, e-commerce giants, and distributors, will meet in Amsterdam to explore the latest products, trends, and innovations that is shaping the private label sector.

Prior to the opening of the show floor, on Monday 19 May, there will be workshops and a seminar programme from 13:00-16:00. Keynote speaker is Tim Hehenkamp, Director Category Manager of Jumbo Supermarkets, Dutch second retailer. He  will present the retailer’s vision on the critical role of private label product innovation. Sebastiaan van Deth, Customer Success Consultant at NielsenIQ will give an update of the country-by-country private label market share data. Anne Ravalet, Senior Manager Trends and Innovatin at Daymon International will report on the latest and upcoming mega and micro FMCG trends.

With the event just around the corner, now is the time to secure your visit, as registration is by pre-registration only. For registration and more information, click here

Record number of international suppliers at PLMA's US Show

Responding to American consumers' increasing appetite for food products featuring ethnic and international ingredients and flavors, PLMA will present retailers with a record 900 suppliers from more than 60 countries at its 2024 Private Label Trade Show, November 17-19, Chicago.

The Show floor will offer 52 country and regional pavilions, another record, from North and South America, Europe and Asia, to enable buyers to source new and innovative products for today’s more discerning shoppers. New pavilions include Morocco, Poland, Vietnam, Portugal and Costa Rica. There are also expanded groups from Australia, Canada, Chile, France, Greece, Guatemala, Italy, Peru, Spain, and Ukraine.

PLMA’s new survey of 1,000 retailers and manufacturers collected insights on growth prospects for private label across Europe

European private label manufacturers and retailers can expect to be very busy over the next few years, judging by preliminary findings of a new multinational survey of more than 1,000 industry executives conducted by PLMA which found that a majority of respondents see good times ahead for both private label and their own companies.

PLMA's 2024 study, “European Retailers & Manufacturers Talk About the Future: What will the private label landscape look like over the next five years?,”  consisted of about 30 multi-part questions. The comprehensive online survey was made available in English, French, German, Italian and Spanish. It was fielded for PLMA International by Surveylab in June-August.
 

The survey gathered insights from European retailers and private label manufacturers on critical issues including the relationship between manufacturers and retailers; product innovation and development; the influence of today’s environmental and societal requirements on the supply chain, and factors contributing to the prospects for the growth of private label throughout Europe.

PLMA commissioned the study to gain insights that will enhance the organization of the annual World of Private Label Trade Show, which in May conducted its largest event ever, as well as other association programmes that foster expanded opportunities for all players in the European private label industry.

PLMA’s Project Director Judith Kolenburg will present a summary of the report at the Private Label Summit in Milan on 29-30 October. Following her presentation, a panel of industry leaders, moderated by Edgar Elzerman, will analyse and assess the findings. A full report will be made available to PLMA members and retailers in November. For more information about the conference click here.

Amsterdam Show hosted nearly 3,000 exhibitors

On May 28 and 29, the Amsterdam RAI welcomed more than 18.000 visitors from over 125 countries who were all keen to meet the best of the world’s private label manufacturers.

PLMA’s International World of Private Label Trade Show was, as it always is, a meeting place for retailers, buyers, and other visitors who walked the 43,500 m2 trade show floor to browse what the almost 3,000 exhibiting companies from 73 countries offered. A challenging task, given the show floor space and the abundance of food and non-food exhibitors which was 10% larger compared to last year. 

More than just a trade show, the PLMA event is the place to identify food and non-food trends, like improved vegan offerings, high-protein items, and other preventive health products, as well as a variety of self-care solutions that tap into an increasing demand from consumers for functional and versatile products.

Retailers come to the show mostly very prepared, helped by PLMA’s Show Navigator. The experience is that they have a targeted itinerary and start talking business with exhibitors in their stand right away. In addition, they know to leave time for surprises and little gems that they run into unexpectedly.

“For my company this trade show gains relevance year by year”, a manufacturer comments. “The trade show floor is full of retailers that are truly interested in our products and our way of working.”

The entire fair was about meeting existing clients, generating leads, finding new products and closing deals. The next edition of PLMA’s World of Private Label International Trade Show will be held 20-21 May 2025, again at the RAI in Amsterdam.

PLMA’s 2024 World of Private Label International Trade Show, 28 and 29 May

More than 2,950 exhibitors from more than 73 countries will fill over 43,500 m2 of exhibit space at PLMA’s 2024 World of Private Label International Trade Show, May 28 and 29 at the RAI in Amsterdam.

The show floor will span 14 halls, including nine for food and five for non-food. It will feature 67 national and regional pavilions.

“Our high-impact global event provides a dynamic two-day platform for more than 28,000 private label professionals from 120 countries to connect, source and grow,” said PLMA President Peggy Davies. “The innovation unveiled for food and non-food products and packaging on the show floor and in Idea Supermarket will strengthen the already booming private label industry.”

Products on display will include fresh, frozen, refrigerated food, dry groceries and beverages, as well as non-food categories, including cosmetics, health and beauty, household and kitchen, garden supplies, housewares and more.

Among the product trends on the show floor: 
·    Sustainable Claims: 39% or 1,150+ exhibitors 
·    Dietary Needs: 31% or 900+ exhibitors 
·    Vegan, Plant-Based & Vegetarian: 22% or 650+ exhibitors 
·    Organic: 26% or 750+ exhibitors  

To register and visit the trade show click here.