In May, the entire RAI Exhibition complex, 45,000 m2 show floor, was devoted to PLMA’s “World of Private Label” international trade show. More than 30,000 visitors immersed themselves in the overwhelming offerings of private labels of thousands of own brand producers. The show lived up to its reputation as a leading global event welcoming trade professionals from all over the world.
The show revealed that private labels increasingly develop into private brands whose strategic relevance is growing year over year. By focusing on surprise instead of price, chains can provide their customers with products that deliver greater value and differentiation.
“It is encouraging to witness the energy and inspiration shared between retailers and manufacturers as they continue to shape a dynamic private brand community,” said PLMA President Peggy Davies. “These companies are clearly future-ready, serving consumers who are not only price-conscious but increasingly focused on finding real value. This spirit of collaboration and innovation was on full display at this year’s well-attended event in Amsterdam.”