PLMA Live.eu delivers bi-monthly updates on private label developments worldwide, featuring expert business analysis. Access comprehensive video coverage of important industry events, trends, and key figures—available anytime and on any device. Produced by PLMA.
Private label at Eroski’s serves not only as a key sales driver, but also as a reflection of the retailer’s identity, values, and customer proposition. Beatriz Santos, Commercial Director, explains how Eroski combines a strong private-label offering with customer insight, personalized promotions, local engagement, and data-driven decision-making. She also outlines how close supplier partnerships and advanced analytics help shape the retailer’s approach, while pointing to emerging opportunities in pet care, premium indulgence, and innovation-led product development. CLICK HERE FOR FULL INTERVIEW.