Joel Rampoldt, CEO of Lidl US, a discounter well-known for its focus on private label, minimalist layout and curated product selection that emphasizes essentials and popular items that contribute to budget-friendly shopping, will deliver the keynote speech at PLMA's 2025 Private Label Trade Show, on 16-18 November in Chicago.
A business leader with an exceptional track record in large-scale retail transformations, Rampoldt has widely recognized expertise in building teams and helping them tackle complex problems in customer offer, marketing, supply chain and financial management.
“I’m honoured to get the chance to speak to our suppliers at this year’s PLMA Trade Show,” said Rampoldt. “Here at Lidl US, we value our relationships with our suppliers tremendously and we’re excited to grow with them as we expand in the US.” In his keynote, he will share insights into the retailer mindset and how the US private label industry can come together to make the most of this historic moment.
Rampoldt joined Lidl US as CEO in 2023. He was previously a Partner and Managing Director at AlixPartners, where he specialized in improving sales and profitability for retail clients through strategies focused on pricing, promotions, and operational efficiency.
"We are extremely pleased to welcome Joel as our keynote speaker. He is an accomplished and influential retail industry executive who leads a chain that is clearly a growing force in the US market, much as it is in Europe," said PLMA President Peggy Davies.
Rampoldt follows other retail chiefs who have served as principal speaker at recent PLMA events, including Jack Sinclair, CEO, Sprouts Farmers Market; Dave Rinaldo, President at ALDI; and John Ross, President and CEO, IGA.
Lidl US, established in 2015, is headquartered in Arlington, VA., and operates more than 190 stores on the East Coast of the US. About 80% of its award-winning products are private label, all of which undergo rigorous taste, quality and sensory testing.
Rampoldt will speak at the keynote breakfast on Monday, November 17, at the Hyatt Regency O'Hare, which is adjacent to the Donald E. Stephens Convention Center, site of PLMA’s Show. Themed "Store Brands Marketplace," the event will feature some 35,000 food and nonfood products, 3,100 booths, and 2,000 exhibitors representing 65 countries.
To visit the Chicago trade show, click here.