According to new research from IGD, the discount grocery retail channel is expected to expand by €191.6 billion globally between 2024 and 2029, making it the fastest-growing format in physical grocery retail.
Europe continues to be the core market for discounters, with all of the top 14 countries by market share located in the region. By 2029, discount retailers are projected to account for more than 23% of total grocery sales across Europe.
Central and Eastern Europe, along with Portugal, are identified as key growth markets, supported by high levels of discount penetration and strong forecasted sales growth through 2029.
Globally, the discount segment is gaining momentum, with new entrants, geographic expansion by established discounters, and increased strategic focus by retailers on their discount formats.