Preliminary Programme
Workshops -  Monday, 18 May 2026  (PRE-REGISTRATION REQUIRED, LIMITED SEATS )
13.00 – 14.00    From Price to Relevance: The Next Step in Private Label Growth
How can private label evolve beyond price-driven competition towards sustainable, value-led growth
Speaker: Art Frickus, Founder/Shopper Behaviour Specialist, Conspicuous
13.00 – 14.00   Inside the Buyer–Supplier Relationship: What to Know (and How to Find Out)
Practical ways to start the right conversations and turn (show) meetings into long-term relationships
Speaker: Karen Green, Retail and FMCG Expert, Author, Buyerology
Seminars -  Monday, 18 May 2026, 14:00-16:00  (WALK-IN)
Introduction by Peggy Davies, President, PLMA
MEET THE RETAILER: EROSKI
Eroski’s Customer Centric Private Label Strategy: Driven by Data and AI
The Spanish retail giant will share its private label journey and the foundations of their strategy
Speaker: Beatriz Santos, Commercial Director, Grupo Eroski
Industry Report: The State of Grocery Retail Europe 2026 
Opportunities and challenges that will characterize the European retail market in 2026 and beyond
Speaker: Simon Wintels, Partner, McKinsey & Company
Trendwatcher: Unlocking Trends and Insights
An inspirational session on the forces shaping our future AI reality
Speaker: Erick Smet, Head of AI Innovation, TrendWatching
Announcing the Winners of PLMA’s 2026 International Salute to Excellence Awards
Honouring retailers for innovation and quality in private label products and packaging

All seminars and workshops are open to all trade show registrants and will be held at the Forum Centre of the RAI Amsterdam Convention Centre. If you are interested in registering for the workshops, please contact conferences@plma.nl.

The Programme is subject to change.