Final Programme

Impression of the 2025 Final Programme

Thursday, 30 January 2025
07:30 - 08:15Check In Open and Morning Coffee
08.15Welcome and Introduction
Moderator: Edgar Elzerman, Retail Consultant, ECI
08:30 - 09:00Trends in Private Label Packaging - A Comprehensive Overview 
Exploring current packaging trends in private label packaging
Speaker: Benjamin Punchard, Global Packaging Insights Director, Mintel 
09:05 - 09:35Innovation, Design, and Building Brand Identity
The importance of design and branding, how packaging can influence and support brand identity
Speaker: Ilka Lannau, Head of Division Private Label and Greet De Feyter, Head of Product Sustainability - Private Label Division, Colruyt Group (Belgium)
09:40 - 10:10Stronger Together: Packaging's Impact on Retail Collaboration – How to Work with Retailers
Being partners in growth, providing value to retailers, incubating new ideas, materializing ideas faster, and supporting retailers from beginning to end
Speaker: Kevin Loos, Retail & Channel Manager, Tetra Pak France & Benelux    
10:15 - 10:45Wrap It Online 
Tips and tricks on UX, mobile, and loyalty to present your product online as if you were gifting it to your best friend.
Speaker: Karlijn van den Berg, Manager E-commerce, HEMA (HEMA.nl/com)
10:45 - 11:15Coffee Break
11:15 - 11:45PPWR, Packaging Regulations, and Compliance: Navigating New EU Regulations 
Regulatory focus, discussing the important and emerging EU regulations on packaging and compliance
Speaker: Leena Whittaker, Director of Competitiveness, EuroCommerce
11:50 - 12:20Challenges in Packaging Waste: Strategies for Effective Solutions
Examine the challenges companies encounter in dealing with packaging waste and explore strategic solutions 
Speaker: Alexander Reitz, Team Lead Customer Development & Consulting, PreZero (Part of the Schwarz Group)
12:25 - 13:10Panel Discussion: " New EU Regulations – What Do They Mean for the Industry?"  
An interactive panel discussion of industry leaders discussing perspectives on and implications for their businesses 
Moderator: Regina Mestre, Analyst Food & Agribusiness Packaging, Rabobank 
Panel: Nadja Dahlgren, Packaging Developer, Axfood/Dagab; Alexander Reitz, Team Lead, PreZero; Marco Macoratti, Head of Sustainable Packaging Solutions & Circularity, Mondi Group
13:15 - 14:00Lunch 
14:00 - 14:20Announcing Retail Winners of PLMA’s 2025 Salute to Excellence Packaging Awards
14:25 - 14:55Packaging with Purpose: Embracing Sustainability
Exploring how sustainable packaging aligns environmental goals with cost efficiency
Speaker: Marco Macoratti, Head of Sustainable Packaging Solutions & Circularity, Mondi Group
15:00 - 15:30Psychology of Packaging: How Design Drives Consumer Decisions
Look, Feel, Buy: The Power of Design in Consumer Choice for Private Brands
Speaker: Dr. Steen Tjarks, President & Co-founder, Tjarks and Tjarks Design Group
15:35 - 16:05Packaging Effectiveness & Performance Excellence
Transform packaging from an expense to an investment, driving greater design, performance, and results. 
Speaker: Loe Limpens, Owner and Founder, Concept Creation Agency “Wow or Never”
16:10 - 16:40The Future of Packaging: Smart & Connected - Your Competitive Edge in 2025 and Beyond
Transform your private label strategy: master the Digital Product Passport, boost engagement, harness AI potential and unlock measurable ROI in the connected future 
Speaker: Jenny Stanley, Managing Director, Appetite Creative
16:45 - 17:00Closing Remarks - Key Takeaways 
Moderator: Edgar Elzerman, Retail Consultant, ECI
17.00Networking Aperitif