In Spain, retailer DIA and rapid deliverer Glovo have analysed consumers who use the service for deliveries “within 30 minutes”. The typical customer places an average of 1.4 orders per week, with a smaller basket size (€10 to €15) compared to customers using traditional e-commerce channels (€25 to €30).
The most purchased products are beverages, eggs, dairy, and fresh items such as fruit, vegetables, meat, and fish. These are followed by bakery and pastry products, frozen goods and drugstore and cleaning products. In terms of order time, Saturday is the most popular day, followed by Monday. Most orders are placed mid-morning or mid-afternoon.
The analysis also revealed a 23% increase in orders on Sunday, 1st September, marking the end of the summer holidays, compared to other Sundays. Similar peaks occur after Christmas and Easter holidays. In addition, during the Champions League semi-finals last season, orders surged by 33%.