NIQ has released a report on the five biggest grocery trends that will shape 2025. The first trend is “Private Label Continues to Grow”. Globally, 50% of respondents report that they are purchasing more private label products than ever before. Shifting demographic patterns and consumers’ increasing focus on value-driven shopping is not expected to change.
Second trend is “Sustainability Matters to Consumers”. 95% of consumers say they are trying to take some action to live sustainably. NIQ advises companies to make sustainable attributes of products accessible on product pages and clear on packaging. Trend 3 is “Consumers are Trying to Save”. Inflationary pressures coupled with increased housing costs and broader economic uncertainties are causing consumers to adjust their purchasing habits to navigate a financially challenging landscape. To stay relevant with these shifting consumers, more premium grocery brands may need to do a better job of conveying the true value of their products and position them as purchases worth the extra expense.
Fourth trend is “Pricing and Promotions are Key”, dynamic pricing, personalized pricing, or automated pricing coupled with thought-out promotion strategies are key to success. Last trend is “Omnisales are on the Rise”: sales of CPG products purchased online are growing and the area with the most opportunity for online sales growth going forward is Food. Increasing sales in an omnichannel world requires focus and accurate, actionable data. Tracking retail sales, market trends, and consumer behavior all play a role in the process of aligning product offerings with consumers’ needs and be visible across all channels.