Market insights provider Innova has published its annual Top 10 Food and Beverage Trends for 2025. The first trend is “Ingredients and Beyond”. It refers to companies differentiating themselves by including higher quality ingredients in their products, for example, protein, bioavailability and absorption.
Second trend is “Health – Precision Wellness”, with 60% of consumers say that they are proactive about their health. Companies that play into this trend provide easy-to-consume functional items tailored to consumers’ life stage and health needs. Third trend is “Flavors – Wildly Inventive”, referring to unexpected flavours, fusion cuisines, unusual formats and limited editions. Trend 4 is “Gut Health – Flourish from Within” which highlights consumers’ growing interest in digestive health, driven by key ingredients like fibre and probiotics. Trend 5 is “Plant-based – Rethinking Plants” based on the facts that 55% of consumers believe plant-based products should be standalone items rather than meat and dairy alternatives.
The final five trends in the Top Ten for 2025 are: “Sustainability – Climate Adoption”; “Beauty Food – Taste the Glow”; “Food Culture – Tradition Reinvented”; “Mood Food – Mindful Choices”; and “AI – Bytes to Bites”.