A report by NIQ in Spain shows that senior purchasing accounts for 56% of spending on consumer products. In view of demographic data, this number will even grow in the future.
Senior-led households spend the least on consumer products online, but then again, they spend more than average on other channels, like specialist or traditional stores. According to NIQ, inflation has impacted families with children more and senior households less.
In the coming years, there will be more purchasing households, although diverse: a growing population but with a lower share of families with children, there will be smaller households and it will be energized by migration.