Carmen Silva presents Euromonitor International’s key global consumer trends for 2026, outlining how shifting values are reshaping behaviour and driving disruption across markets.
Comfort Zone
Personal protection and emotional security are replacing traditional escapism. Consumers seek calmer, value-led lives in response to ongoing uncertainty. Businesses should support wellbeing through solutions that offer reassurance, control and simplicity.
Fiercely Unfiltered
Authenticity and radical self-expression are gaining momentum. Consumers are rejecting uniformity in favour of individuality and honesty. Brands must move beyond standardised approaches and demonstrate genuine understanding of diverse identities.
Rewired Wellness
Wellness is becoming more clinical and technology driven. Consumers are adopting advanced, science-led solutions over conventional routines. Brands are expected to act as partners, supporting personalised and data-led health journeys.
Next Asian Wave
East Asian influence continues to expand globally, combining innovation, affordability and seamless digital experiences. Companies should track these developments closely and adopt agile, tech-enabled models that deliver speed and convenience.
Carmen Silva is Senior Consultant at Euromonitor International; she leads beauty and fashion research across Latin America. An economist by training, she specialises in beauty and consumer health, combining qualitative insight with econometric forecasting to assess consumption trends and market dynamics across industries.
For more information on the webinar, contact: education@plma.nl