As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on one crucial question: What does today’s consumer want — and how can private brands deliver? The Summit will take place in Copenhagen from 28-29 October.
Kantar will keynote on how companies are using AI and customer data to anticipate trends, protect margins, and engage consumers in a fast-changing retail environment.
Institut for Kundetyper will offer a unique perspective on emotional drivers in consumer behaviour using academic tools to map unconscious purchasing habits, helping brands align with the latent desires of their audience.
Dunnhumby, the customer data science firm behind Tesco’s loyalty strategy, will present real-world case studies on how private brands are boosting customer engagement and resilience in uncertain economic times.
Simon-Kucher & Partners will address the shift from operational to commercial excellence, with insights into how pricing strategy, perceived value, and customer understanding can drive growth in private labels.
United Nordic, the Nordic region’s leading buying alliance, will demonstrate the benefits of a cross-border private label strategy, showing how cooperation can streamline operations and sustainability efforts.
Agristo, a 100% private label supplier, will share their success story, revealing how a company-wide, consumer-first mindset furthers innovation and builds long-term partnerships with retailers.
The Summit begins on the 28th with a market presentation by Euromonitor, highlighting trends and opportunities in the Scandinavian retail landscape, followed by in-store visits to leading Danish supermarkets and discounters offering real-life inspiration and strategic context for private label professionals.
For detailed information and registration, click here.