In its latest report IGD asserts private label has evolved beyond just offering shoppers value. Ranges are now key, strategic levers enabling retailers to drive innovation, enable collaborations, and deliver sustainable solutions to help them stand out.
Highlights:
- Globally, private label accounts for 45.7% of total grocery volume and is growing twice as fast as brands (1.4% vs 0.7%).
- Europe will lead the way for private label globally in 2025, followed by North America,
- which will be the fastest growing region.
- In some European markets, private label value share has dropped year-on-year as brands fight back with promotions.
- Sub-brands continue to emerge, echoing last year’s momentum, as health and sustainability trends shape innovation.
- Private label continues to lead by swiftly adapting to trends. Collaboration helps to deliver distinctive, consumer-driven product innovations quickly.