Getir, the Turkish delivery platform once valued at €11.2bn, will pull out of all its European markets – Germany, the UK, and the Netherlands – and the US, the company confirmed. The company said it will focus on its core market in Turkey.
After a boom and rapid expansion during the COVID-19 pandemic, the company – like all other online quick delivery companies - saw more and more consumers returning to physical shopping. The retailer’s high profit margins fell, making it difficult to meet costs. Quick delivery companies have also had to cope with a lot of opposition from residents around their dark stores and subsequently from municipalities. Earlier, the company waved goodbye to France, Spain, Italy and Portugal amid the growing difficulties.