52-week sales of private label in Europe, as of July 2024, increased to 354.5 billion €, an all-time record. Private label turnover improved 6%, or 20 billion €. In the same period, manufacturers’ brands sales grew 4%. Private label now makes up 39% of the total grocery market value in the 17 national markets tracked for PLMA by NielsenIQ.
For the period, the grocery market showed a small increase again in volume, after many declines, the volume in units of the total market rose by +1%. Private label was a driver here with a volume increase of +3% while manufacturers’ brands volume decreased by -1%.
European markets remain some of the biggest for private label globally, 11 markets have a private label share above 30%, and 6 markets are above 40%. The collective private label share in Europe's three largest markets -- Germany, the United Kingdom, and France -- is 40%.
Details including extensive product by product, category by category, and country by country figures are available for PLMA members and retailers at www.plmainternational.com.