Three retailers from the UK make up the top 3 of the NIQ ranking of retailers with the highest percentage of private label sales in Europe: Marks & Spencer (96%), Aldi UK (89%) and Lidl UK (85%). The NIQ index analyses FMCG sales in the five main European countries France, Germany, Italy, Spain and the UK.
In fourth place is Lidl Spain, where private label sales represent 82% of its sales. Following in fifth place are Eurospin and Mercadona, both with an 80% share of private label sales. Aldi Germany (78%), Lidl France (77%), Aldi France (76%), and Aldi Spain (72%) complete the top ten for private label sales in Europe.
“No surprises - discounters like Lidl, Aldi, and Eurospin dominate the top 20. But they’re not alone! Supermarket giants such as Mercadona, Tesco, and Marks & Spencer also make the list,” says Daniel Ducrocq, Vice President of Retail for Western Europe at NIQ on Linkedin.
The remaining ten places in the top 20 include Lidl Italy, Lidl Germany, DIA (59% of sales correspond to private label), MD Discount, Waitrose, Penny, Norma, Sainsbury's, Tesco, and Asda with private label share of sales going from 72% down to 47.
“UK retailers stand out in particular in the ranking, with several retailers occupying a prominent place thanks to a highly developed private label strategy. What is the key to their success? A diverse product offering that covers all price segments, from basic products to premium innovations,” adds Ducrocq.