Private labels are no longer the alternative — they’re the growth engine of modern retail. As private brands continue to capture market share across Europe and beyond, the PLMA Annual Private Label Summit will bring together FMCG leaders, manufacturers, and retailers to tackle the question shaping the future of our industry:
What does today’s consumer really want — and how can private brands deliver?
Taking place in Copenhagen on 28–29 October, this year’s Summit promises two days of insight, innovation, and inspiration designed to help you stay ahead in an increasingly competitive marketplace.
What to Expect
Kantar: Accelerating agility: Winning the heart of the ever-changing customer
Learn how leading companies are using AI and customer data to anticipate emerging trends, protect margins, and strengthen shopper engagement in a rapidly evolving retail landscape.
Institut for Kundetyper: Understanding the Emotional Consumer
Gain a deeper understanding of emotional drivers and unconscious purchasing behaviour. This academic yet practical session will reveal how brands can connect with consumers’ underlying motivations and build lasting loyalty.
Dunnhumby: Lessons from Tesco’s Loyalty Experts
Discover real-world case studies from the customer data science pioneers behind Tesco’s loyalty strategy. See how private brands are leveraging insight-led strategies to boost engagement and resilience in challenging economic conditions.
Simon-Kucher: Changing dynamics of consumer behaviour that drives the development of Private Label share
Explore how a shift from operational to commercial excellence—through pricing strategy, perceived value, and consumer understanding—can fuel private label growth and profitability.
United Nordic: The Power of Cross-Border Collaboration
Learn from the Nordic region’s leading buying alliance on how a collaborative private label strategy can streamline operations, enhance sustainability, and open up new market opportunities across borders.
Agristo: Innovation Through a Consumer-First Mindset
Hear the success story of Agristo, a 100% private label supplier, and how its company-wide, consumer-centric approach has driven innovation and forged long-term retailer partnerships.
See Private Label Innovation in Action
The Summit opens on 28 October with a market presentation by Euromonitor, showcasing the latest retail trends and opportunities across Scandinavia. Delegates will also take part in exclusive store visits to Denmark’s leading supermarkets and discounters — offering firsthand insight into what’s driving private label success on the ground.
Join Europe’s Private Label Leaders
Don’t miss this opportunity to connect with senior retailers, manufacturers, and thought leaders shaping the future of private brands.
Spaces are limited — secure your place today and be part of the conversation that’s defining the next era of FMCG growth.
Request a registration link here.