Boosting engagement and gathering data have always been the primary functions of loyalty programmes. Judith Kolenburg reports on how retailers are thinking further ahead and combining traditional loyalty cards with digital platforms to enhance the customer experience and drive sales. Carrefour, Delhaize, Lidl, and Aldi are among the retailers profiled. 

In other news, retailers and manufacturers are urging consumers to trust their sense of taste, smell or sight before discarding products that are near or even past their 'best before'-date. Pascal Kuipers examines the latest efforts to combat food waste in grocery retail. 

One of the major challenges of today’s modern leadership is understanding and communicating effectively in a five-generation workplace. 

Karen Green, experienced retail seller and buyer, and founder of Buyer-ology®, outlines her matrix and five-stage B-U-Y-E-R process to effectively profile targeted customers and ultimately increase success in selling opportunities.

While European private label manufacturers and retailers operate substantially differently than their US counterparts, some parallels can be made between the two markets.

Jan-Benedict Steenkamp, author and marketing professor at European and American universities, discusses US Walmart's concept and sees opportunities for highly sophisticated European manufacturers in the US market.

More than 31.000 industry professionals gathered to connect, source and grow at PLMA’s 2024 World of Private Label International Trade Show in Amsterdam, 28-29 May.

Join the PLMALive.eu news team for direct-from-the-show-floor reports, including:

- Judith Kolenburg discovering new trends and innovation displayed in the Idea Supermarket;
- Edgar Elzerman walking the trade show floor in search of unique foods and beverages;
- Pascal Kuipers browsing some of the best novelties in the nonfood aisles.

FMCG retailers and brands that map and collect data on their supply chain can use these insights to create change in environmental and social conditions, says Leontien Hasselman-Plugge, CEO of ImpactBuying Group.

Hasselman-Plugge discusses how ImpactBuying helps retailers and manufacturers understand their supply chains, identify risks and make a positive impact on buying.

New and improved plant-based products are some of the trends that stand out among the entries for the 2024 International PLMA Salute to Excellence Awards. 

Judith Kolenburg reports on these and other products evaluated by judges. In the wine category, indigenous grape varieties like Albariño and Verdelho are prominent among the submissions. This demonstrates that retailers are catering to younger, more adventurous generations. 

This year’s winners will be announced and displayed at PLMA’s World of Private Label International Trade Show, 28 and 29 May.

Also, Pascal Kuipers discusses rising cocoa prices. He outlines what’s new in sustainable options, including the launch of cocoa-free chocolate at Rewe, WinWin and Nukoko.