The rapidly growing Rohlik Group relies on a simple strategic combination of wide assortment, freshness, great service, sustainability, and value for money.
Petr Chvojka, Group Head of Private Label at Rohlik Group, shares the company's ambitious growth and expansion plans for the next few years. He encourages manufacturers to get ready for the e-food revolution, saying the automation of fulfilment centres and AI optimization will be key factors to success.