Global consumer trends for 2026 point to a desire for simpler, calmer lives, self-expression, cultural curiosity, and advanced wellness solutions. Euromonitor International's Jana Rude, Senior Global Insight Manager, and Rasa Vaičiūnienė, Consultant, Food & Nutrition, highlight how these shifts are backed by data and reshaping expectations worldwide.

Private label brands can respond by simplifying choices, offering authentic and personalized products, experimenting with global flavors, and delivering affordable, credible innovation across food, beauty, and health.

Pandemic-era 10-minute grocery delivery has largely collapsed as a standalone business. What remains is a more realistic form of express delivery, embedded in supermarket platforms and retailer apps. Judith Kolenburg reports on the latest developments in Europe. 

In other news, Hans Kraak examines how collagen is moving from a niche supplement to common ingredient in protein bars, ready-to-drink coffee, gummies and more. Kraak details how strict EU health-claim rules are guiding innovation in this fast-growing category. 

Sustainable packaging is essential as new EU policies, technology, and consumer expectations drive a shift toward circular solutions. Marco Macoratti, Head of Sustainable Packaging Solutions & Circularity for Retail Channel at Mondi Group, explains the company's goal to make all packaging recyclable, reusable, or compostable by 2030.

He highlights innovations such as bio-based materials and smart design, stressing that private labels can lead the transition through agility, collaboration, and strong alignment across the value chain.

PLMA's Chicago show highlighted strong private label growth with innovations in wellness patches, bold global flavours, functional pet broths and low-alcohol syrups in sustainable packaging.

Judith Kolenburg reports on the momentum in the U.S., while Pascal Kuipers outlines Europe's holiday outlook: the UK leads premium private label spending, and inflation keeps shoppers cautious in Germany, France and Central Europe, shaping retailers' expectations for December.

In response to increasing operational pressures from inflation, higher labor costs, and government regulations, retailers across the UK and Europe are focusing on efficiencies through automation and AI.

Retail analyst and consultant Maureen Hinton explains how these technologies help reduce costs and enable retailers to better compete against discount chains like Aldi. Hinton emphasizes that operational adaptation, rather than fundamental change, is key to retail's future resilience.

Aldi U.S. is undergoing a major rebrand, putting its own name on nearly every product it sells to strengthen national identity and boost consumer trust. Judith Kolenburg reports that popular private labels will be redesigned to show Aldi's affiliation clearly, while others will be phased out to simplify choices and enhance recognition. 

Meanwhile, Hans Kraak highlights rising concerns in Europe about cadmium in chocolate. Despite strict EU regulations, the toxic metal remains a health risk, requiring ongoing monitoring and safer production methods. 

European shoppers are increasingly focused on value, savings, and personalization. Siro Descrovi, Customer Strategy Manager at dunnhumby, highlights shifting behaviors, including fragmented shopping and rising expectations.

Descrovi points out that private labels, loyalty programs, and AI are key to meeting demand. Simple tools like coupons also remain effective in enhancing customer engagement and improving the overall retail experience.

Rising food prices in Europe have widened the gap between branded products and private labels, leading retailers to explore mid-tier product lines that offer both value and quality. Judith Kolenburg explains how this shift opens opportunities for innovation across the retail sector. 

Sustainability also plays a key role, as Pascal Kuipers highlights the untapped potential of spent coffee grounds, now used in textiles, furniture, and cosmetics by companies like Kaffe Bueno. 

The online grocery sector in Europe is undergoing rapid change, driven by evolving consumer behavior, technology, and post-pandemic retail trends. Malcolm Pinkerton, global head of Retail Insights at Kantar, highlights strong growth fueled by convenience, AI, and digital innovation.

He notes that AI enhances personalization and efficiency, while also shifting power to consumers. Pinkerton emphasizes the rising importance of private labels, which offer value and flexibility, reshaping shopping habits and driving online basket growth.

Retail alliances in Europe are rapidly evolving as retailers join forces to cut costs and boost bargaining power amid inflation. EMD, AMS, Agecore, and others have seen major membership shifts. Judith Kolenburg reports on this complex landscape.

Meanwhile, Hans Kraak highlights the booming supplements market, warning against misleading health claims and promoting smart fortification strategies that offer real health benefits and brand value.

All this and more in this edition of PLMALive.eu.