Preliminary Programme
Wednesday, 29 January 2025
18.30 - 20.00Welcoming Cocktail
Kick off the conference with a Welcoming Drink, an informal pre-conference opportunity for socializing and networking.
Thursday, 30 January 2025
08.30Welcome and Introduction - PLMA
 Trends in Private Label Packaging - A Comprehensive Overview 
Exploring current packaging trends in private label packaging
Speaker: Benjamin Punchard, Global Packaging Insights Director, Mintel 
 Innovation, Design, and Building Brand Identity
The importance of design and branding, how packaging can influence and support brand identity
Speaker: Ilka Lannau, Head of Division Private Label and Greet De Feyter, Head of Product Sustainability - Private Label Division at Colruyt Group (Belgium)
 Stronger Together: Packaging's Impact on Retail Collaboration – How to Work with Retailers
Being partners in growth, providing value to retailers, incubating new ideas, materializing ideas faster, and supporting retailers from beginning to end
Speaker: Kevin Loos, Retail & Channel Manager, Tetra Pak France & Benelux    
 Wrap It Online 
Speaker: Karlijn van den Berg, Manager E-commerce at HEMA (HEMA.nl/com and HEMA app)
 Coffee Break
 PPWR, Packaging Regulations, and Compliance: Navigating New EU Regulations 
Regulatory focus, discussing the important and emerging EU regulations on packaging and compliance
Speaker: Leena Whittaker, Director of Competitiveness, EuroCommerce
 Challenges in Packaging Waste: Strategies for Effective Solutions
Examine the challenges companies encounter in dealing with packaging waste and explore strategic solutions 
Speaker: Alexander Reitz, Team Lead Customer Development & Consulting, PreZero (Part of the Schwarz Group)
 Panel Discussion: " New EU Regulations – What Do They Mean for the Industry?"  
An interactive panel discussion of industry leaders discussing perspectives on and implications for their businesses 
Moderator: Regina Mestre, Analyst Food & Agribusiness Packaging, Rabobank 
Panel: Nadja Dahlgren, Packaging Developer at Axfood/Dagab; Alexander Reitz, Team Lead at PreZero; Marco Macoratti, Head of Sustainable Packaging at Mondi Group.
 Lunch Break - Announcing Retail Winners of PLMA’s 2025 Salute to Excellence Packaging Awards
 Packaging with Purpose: Embracing Sustainability
Exploring how sustainable packaging aligns environmental goals with cost efficiency
Speaker: Marco Macoratti, Head of Sustainable Packaging Solutions & Circularity for Retail Brands, Mondi Group
 Psychology of Packaging: How Design Drives Consumer Decisions
Look, Feel, Buy: The Power of Design in Consumer Choice for Private Brands
Speaker: Steen Tjarks, President & Co-founder, Tjarks & Tjarks
 Packaging Effectiveness & Performance Excellence
Transform packaging from an expense to an investment, driving greater design, performance, and results. Speaker: Loe Limpens, Owner and Founder of Concept Creation Agency “Wow or Never”
 The Future of Packaging: Smart & Connected - Your Competitive Edge in 2025 and Beyond
Transform your private label strategy : master the Digital Product Passport, boost engagement, harness AI potential and unlock measurable ROI in the connected future 
Speaker: Jenny Stanley, Managing Director and Author of "Connected Packaging", Appetite Creative
 Closing Remarks - Key Takeaways 
Moderator: Edgar Elzerman, ECI Retail Consultant  
17.00Networking Aperitif