Enhance your Expertise in Private Label with PLMA’s Online Classes
Over the years, private labels have become distinguishing elements for many retailers worldwide. Successfully managing private labels, however, has specific aspects that are not covered frequently in programmes. Indeed, there is a lot of learning on the job, but PLMA’s Online Executive Education Programme fills this gap in business education with a comprehensive training session. The programme is designed for all executives involved in private label.
Now is the time to attend the lectures and interactive online sessions designed for both manufacturers and retailers. Two morning sessions will cover what you need to know about private label: Private Label strategy, sourcing, manufacturer-retailer relations, retail trends and marketing, innovation and packaging.