28-29 February 2024 - Online
Over the years, private labels have become distinguishing elements for many retailers all over the globe. Successfully managing private labels, however, has specific aspects that are not covered frequently in programmes. Indeed, there is a lot of learning on the job, but PLMA’s Executive Education Programme fills this gap in business education with a comprehensive online training session in February. This makes it easily accessible to all executives involved in private label.
Now is the time to conveniently attend the online lectures and interactive sessions designed for both manufacturers and retailers. The sessions over two mornings will cover what executives need to know about private label: new product development, private label strategy, manufacturer-retailer relations, logistics, marketing and e-commerce.