​​​​Dan Butler 

Senior Insight Analyst at IGD

Dan Butler is a retail analyst leading IGD's research of grocery retail in Germany, Romania, Poland and the discount channel. Dan has extensive retail experience with a background in profit protection, retail operations and inventory management. Before starting at IGD, Dan worked at Waitrose and Partners for 8 years.


Michela Pearson 

Insight Analyst at IGD

At IGD, Michela Pearson is responsible for research in Italy, Austria and Switzerland. Her core responsibilities include conducting research trips to key markets, visiting stores and engaging with retailers and manufacturers.