Why Exhibit
Exhibiting at trade shows serves many purposes, but three stand out: meeting new and existing clients, discovering new markets and growing one's business.
PLMA has provided all that, and more, since its very first World of Private Label held in 1986. And it continues to do so, as private label value shares meanwhile exceed 30% in fifteen European countries and 50% in six European countries.
With such market shares, retailers need viable private label suppliers to keep their shelves stocked and to introduce new, value and exclusive product offerings to consumers. To find private label suppliers, retailers rely on PLMA’s World of Private Label. The quick stats below mark the potential of the show.
