Over the years, private labels have become distinguishing elements for many retailers all over the globe. Successfully managing private labels, however, has specific aspects that are not covered frequently in programmes. Indeed, there is a lot of learning on the job, but PLMA’s Executive Education Programme fills this gap in business education with a comprehensive training session in February. The programme is designed for all executives involved in private label.
Now is the time to conveniently attend the lectures and interactive sessions designed for both manufacturers and retailers. The sessions will cover what executives need to know about private label: new product development, private label strategy, manufacturer-retailer relations, logistics, innovation, packaging design and marketing.