Visitor Profile

The Shanghai Private Label Fair is now in its ninth year and attracts all of the top retailers and wholesalers in China, as well as importers, traders, distributors and brokers. Approximately 90% of all visitors is from China, the remainder is from Europe, U.S. and other parts of Asia.

All visitors come to Shanghai to meet experienced suppliers with a record of quality, both in food and in non-food categories. The 2017 Shanghai Private Label Fair accounted for nearly 5,000 trade visitors in total, an increase versus the previous edition. The 2018 edition is expected to welcome over 5,500 visitors.