General Information

Founded in 1979, PLMA is a non-profit organisation. Membership ranges from multinational corporations to small family-owned companies. Their products include food, beverages, snacks, health and beauty, household and kitchen, DIY, and personal and leisure products. Some manufacturers only do private label. Others are well-known brand makers who also have private label operations.

To help member companies meet retailers throughout the world, PLMA organises the "World of Private Label" International Trade Show in Amsterdam each May, the annual U.S. Private Label Trade Show in Chicago each November and the Shanghai Private Label Fair in China in November. PLMA’s annual Roundtable Conference, organised in a different city each year, discusses the latest topics of interest to the private label industry.

As a member of PLMA, your company has access to exclusive market research data prepared by The Nielsen Company for PLMA’s International Private Label Yearbook. The Yearbook contains market share data on more than 7,000 product categories in 20 countries. To understand consumer buying trends, PLMA publishes reports on shopping attitudes in Europe’s leading markets. Other services available to member companies include PLMA’s Idea Supermarket, where you view private label programmes from more than a hundred retailers around the world.

To help members train and educate their management personnel, PLMA organises Executive Education Programmes in conjunction with Nyenrode Business Universiteit in The Netherlands, with St. Joseph's University in the U.S. and with other well-known institutions around the world. Classes combine interactive teaching with traditional lectures and case studies. PLMA member companies are eligible for special tuition rates to participate in the programmes.

Through these services, PLMA helps member companies become more competitive. Membership is open to all manufacturers whose products are available for private label distribution. To request a membership application, please fill out the form below.

By submitting this form, you give PLMA permission to store your contact details in order to send you information by email about PLMA’s trade shows, conferences, programmes, publications and research. You may discontinue receipt of such information at any time by using the opt-out provisions included in all email communications.