General Information

PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association which represents more than 4000 member manufacturers around the globe. With offices in Amsterdam and New York, PLMA is the largest association of its kind, devoted exclusively to the promotion of private label.

For thirty years, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow. The expanding popularity of private label has meanwhile led to unprecedented market share worldwide. Record high market shares have been recorded in more than a dozen countries, and private label now accounts for 40% of all products sold in six European countries.

Walking the aisles of the "World of Private Label" International Trade Show, examining the displays of exhibitors, will be thousands of buyers from all over the world: supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters. They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. Concentrated into two days, the "World of Private Label" International Trade Show is the most efficient and productive way to source for a company’s private label needs.