News Update

“Helping Consumers” is theme of PLMA’s “World of Private Label’ to be held 16-17 May

AMSTERDAM – “Helping Consumers” is the theme for PLMA’s 2017 “World of Private Label” International Trade Show, to be held 16-17 May at the RAI Exhibition Centre here. The theme puts the spotlight on the value and variety that private label products offer today’s shoppers. 

This year’s Trade Show will be the largest ever, with nearly 2,500 exhibiting companies from more than 70 countries. It is expected that more than 13,000 buyers and visitors from more than 110 countries will attend the event.

The exhibitors are manufacturers and suppliers of fast-moving consumer goods, covering both food and non-food categories. The exhibition area covers 14 exhibit halls in the RAI, divided over three complexes. The Europa Complex is devoted to food products, the Holland Complex has exhibitors displaying non-food products, Park Complex accommodates both food and non-food exhibitors.

Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make.

A special attraction is PLMA’s Idea Supermarket, where visitors can see displays of the products that won PLMA’s 2017 Salute to Excellence Awards for innovation in private label. Visitors can also see private label ranges from more than 60 retailers around the world displayed on gondolas.

PLMA offers a special pre-show seminar programme covering current industry issues and trends prior to the show. Admission to the seminars is complimentary to all registered visitors and exhibitors. The seminars will be presented at the RAI Forumzaal on Monday, 15 May.

For more information about PLMA’s 2017 “World of Private Label” Trade Show, or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email:

PLMA’s Annual International Salute to Excellence names best supermarket Wines

Lidl and Aldi win 5 awards each, French and UK retailers close behind

AMSTERDAM, September 2016 - With wine sales in Europe reaching more than €85 billion, supermarkets and hypermarkets now account for 20% market share and retailers’ own private label has surged to over 50% in major countries like Germany, France, United Kingdom, Spain and Italy. But the question is which retailers are offering consumers the best quality and the best value.

The Private Label Manufacturers Association (PLMA) decided to find out and opened its annual International Salute to Excellence Awards to a competition of reds, whites, roses and sparkling wines. The results were eye-openers, too, for those who believe that only expensive wines please the palate.

More than 250 wines from retailers in 16 countries were tasted and tested. Discounters Lidl and Aldi, two of the most successful retailers in Europe, won five awards apiece. Traditional supermarkets like Carrefour, Casino and Auchan in France; Tesco, Marks & Spencer, ASDA , Waitrose, and Morrisons in the UK, Mercadona in Spain; Colruyt in Belgium; Albert Heijn and Jumbo in The Netherlands; Coop Italia and Despar in Italy; and Edeka in Germany received awards in popular wine categories.

Wines were judged on the basis of traditional criteria such as appearance, taste, smell, and general impression. Points were also awarded for packaging and shelf appeal. Wines were divided into the following categories. Red wines were: Merlot, Côtes du Rhône, Pinot Noir, Cabernet Sauvignon, Bordeaux, Chianti, Barolo, Rioja, and Shiraz. Whites were Sauvignon Blanc, Chardonnay, Riesling, Grüner Veltliner, Pinot Grigio, Chablis and Rosé. Sparkling were Champagne and Prosecco.

Judges for the awards were selected from professionals in the wine industry as well as retail industry specialists. Each panel was led by a Wine Master. Panel 1 was led by Cees van Casteren of The Netherlands who has written ten books and more than 500 articles on wine and food. Panel 2 was led by Sarah Abbott of the U.K., who has been active in the wine trade for more than 20 years and serves as a judge in several wine competitions. Michel Polderman, formerly in charge of wine purchasing at Albert Heijn, author and wine competition organizer, supervised the workings of both panels.

Other judges included Jose Luis Murcia Garcia of Spain, Jakub Prybil of Czech Republic, Helmut Knall of Austria, Alma Torretta of Italy, Sigi Hiss of Germany, Beverly Blanning of the U.K., Jean-Pierre Bonvallet of France, Wojciech Bonkowski of Poland, Rene van Heusden of The Netherlands, and Alain Bloeykens of Belgium.

The wine panels were part of PLMA’s annual International Salute to Excellence Awards, in which retailers submit new and innovative private label products for industry recognition. More than 370 food, home and health products from 63 retailers in 23 countries were considered for awards in addition to the wine competition.

PLMA’s Salute to Excellence Awards were established in 2006. The International Awards were started in 2014. Wines selected were purchased off the shelves of retailers as would be available to typical consumers. Judging took place in Amsterdam on 6-7 April and announced at this year’s “World of Private Label” Show in May.

Click here for the complete list of wine categories and winning retailers for quality and value.

Commenting on the wine completion, Brian Sharoff, president of PLMA, said: “The role of supermarkets in the marketing of wine is growing more important as shoppers seek good quality and good price. The retailer’s private label has given consumers confidence that they can select top wines without paying a premium for branding. This year’s International Salute to Excellence gives recognition to those retailers who are doing an excellent job with their wines and encourages other retailers to match or exceed those standards.”

For more information about PLMA’s 2016 International Salute to Excellence Awards or to arrange an interview with Brian Sharoff, president of PLMA, contact Leonique White at PLMA International Council in Amsterdam. Telephone +31 20 5753032, email, or visit

PLMA’s Private Label Yearbook

Private label’s market share climbs in 13 of 20 countries across Europe

AMSTERDAM - The latest Nielsen sales data shows that the popularity of private label keeps growing across Europe. The data compiled for PLMA’s International Private Label Yearbook shows that the market share for retailer brands increased in 13 of the 20 countries tracked by Nielsen.

Brian Sharoff, President of PLMA, said, “The latest Nielsen statistics reveal clearly that it was a good year for retailer brands in Europe. There were gains for private label in both large and small retail markets as well as in all geographic regions.”

Volume share climbed to 46% in the UK, reaching its highest level there since 2010. Prospects look good for even more gains in the future as private label plays an increasingly important role in the fierce competition between supermarkets and the discounters.

Private label share is growing again in France despite the best efforts by the A-brands to stop it through costly price promotions. Volume share climbed over 35%, its highest level since 2012.

In Germany, where supermarkets have battled discounters for decades, market share for retailer brands stayed above 40% for the eighth consecutive year. Private label now accounts for four of every ten products sold in Austria, and in Switzerland market share has stayed over 50% for more than a decade.

In the north, all four of the Scandinavian countries—Denmark, Finland, Norway and Sweden—posted market share gains.

The Nielsen data shows that retailer brands have made extraordinary progress in Central and Eastern Europe. Volume share has climbed above 30% in Czech Republic, Hungary and Slovakia, while private label share in Poland is now nearly four times as high as when Nielsen first started compiling statistics there in 2003.

There also have been gains among the Mediterranean countries. In Spain, market share stayed above 50% for the fourth consecutive year, while shoppers in Italy, Greece and Turkey keep putting more private label products in their baskets. In Portugal, market share remains above 40%.

For more information about PLMA’s International Private Label Yearbook or arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email:

Winners of International “Salute to Excellence” Awards

AMSTERDAM - Forty three retailers from 18 countries were selected for PLMA’s 2016 Salute to Excellence Awards for innovation in private label. More than 370 food and non-food products from 63 retailers in 23 countries were considered for the awards.

In addition, the Salute to Excellence Awards were expanded to include private label wines for the first time. More than 250 wines in 19 categories were judged and 26 retailers from 16 countries were honoured for best quality or best value.

Retailers from Germany and France each walked away with 14 “Salute to Excellence” Awards, the most of any country, followed by the UK with 10. All the Award-winning food, non-food and wines were selected by panels of judges, consisting of industry experts, including chefs, masters of wine, former retailers, academics, nutritionists, journalist and packaging specialists. The food and non-food products were introduced in the past year by supermarkets, hypermarkets, drugstores and specialty retailers across Europe.

In food categories, innovation by some retailers focused on organic, natural and nutritious foods won Awards, as did products with traditional and exotic tastes. There also were ingredients, with tastes like kale bites, beetroot, salted caramel and chia seed.

In non-foods, retailers gave attention to body, skin and hair care products as well as premium pet care products and high-performance cleaning and laundry items.

For all winners: