News Update

PLMA’s Annual International Salute to Excellence names best supermarket Wines

Lidl and Aldi win 5 awards each, French and UK retailers close behind

AMSTERDAM, September 2016 - With wine sales in Europe reaching more than €85 billion, supermarkets and hypermarkets now account for 20% market share and retailers’ own private label has surged to over 50% in major countries like Germany, France, United Kingdom, Spain and Italy. But the question is which retailers are offering consumers the best quality and the best value.

The Private Label Manufacturers Association (PLMA) decided to find out and opened its annual International Salute to Excellence Awards to a competition of reds, whites, roses and sparkling wines. The results were eye-openers, too, for those who believe that only expensive wines please the palate.

More than 250 wines from retailers in 16 countries were tasted and tested. Discounters Lidl and Aldi, two of the most successful retailers in Europe, won five awards apiece. Traditional supermarkets like Carrefour, Casino and Auchan in France; Tesco, Marks & Spencer, ASDA , Waitrose, and Morrisons in the UK, Mercadona in Spain; Colruyt in Belgium; Albert Heijn and Jumbo in The Netherlands; Coop Italia and Despar in Italy; and Edeka in Germany received awards in popular wine categories.

Wines were judged on the basis of traditional criteria such as appearance, taste, smell, and general impression. Points were also awarded for packaging and shelf appeal. Wines were divided into the following categories. Red wines were: Merlot, Côtes du Rhône, Pinot Noir, Cabernet Sauvignon, Bordeaux, Chianti, Barolo, Rioja, and Shiraz. Whites were Sauvignon Blanc, Chardonnay, Riesling, Grüner Veltliner, Pinot Grigio, Chablis and Rosé. Sparkling were Champagne and Prosecco.

Judges for the awards were selected from professionals in the wine industry as well as retail industry specialists. Each panel was led by a Wine Master. Panel 1 was led by Cees van Casteren of The Netherlands who has written ten books and more than 500 articles on wine and food. Panel 2 was led by Sarah Abbott of the U.K., who has been active in the wine trade for more than 20 years and serves as a judge in several wine competitions. Michel Polderman, formerly in charge of wine purchasing at Albert Heijn, author and wine competition organizer, supervised the workings of both panels.

Other judges included Jose Luis Murcia Garcia of Spain, Jakub Prybil of Czech Republic, Helmut Knall of Austria, Alma Torretta of Italy, Sigi Hiss of Germany, Beverly Blanning of the U.K., Jean-Pierre Bonvallet of France, Wojciech Bonkowski of Poland, Rene van Heusden of The Netherlands, and Alain Bloeykens of Belgium.

The wine panels were part of PLMA’s annual International Salute to Excellence Awards, in which retailers submit new and innovative private label products for industry recognition. More than 370 food, home and health products from 63 retailers in 23 countries were considered for awards in addition to the wine competition.

PLMA’s Salute to Excellence Awards were established in 2006. The International Awards were started in 2014. Wines selected were purchased off the shelves of retailers as would be available to typical consumers. Judging took place in Amsterdam on 6-7 April and announced at this year’s “World of Private Label” Show in May.

Click here for the complete list of wine categories and winning retailers for quality and value.

Commenting on the wine completion, Brian Sharoff, president of PLMA, said: “The role of supermarkets in the marketing of wine is growing more important as shoppers seek good quality and good price. The retailer’s private label has given consumers confidence that they can select top wines without paying a premium for branding. This year’s International Salute to Excellence gives recognition to those retailers who are doing an excellent job with their wines and encourages other retailers to match or exceed those standards.”

For more information about PLMA’s 2016 International Salute to Excellence Awards or to arrange an interview with Brian Sharoff, president of PLMA, contact Leonique White at PLMA International Council in Amsterdam. Telephone +31 20 5753032, email press@plma.nl, or visit www.plmasalute.com.

PLMA’s 2016 Private Label Yearbook

Private label’s market share climbs in 13 of 20 countries across Europe

AMSTERDAM, June 2016 - The latest Nielsen sales data shows that the popularity of private label keeps growing across Europe. The data compiled for PLMA’s 2016 International Private Label Yearbook shows that the market share for retailer brands increased in 13 of the 20 countries tracked by Nielsen.

Brian Sharoff, President of PLMA, said, “The latest Nielsen statistics reveal clearly that 2015 was a good year for retailer brands in Europe. There were gains for private label in both large and small retail markets as well as in all geographic regions.”

Volume share climbed to 46% in the UK, reaching its highest level there since 2010. Prospects look good for even more gains in the future as private label plays an increasingly important role in the fierce competition between supermarkets and the discounters.

Private label share is growing again in France despite the best efforts by the A-brands to stop it through costly price promotions. Volume share climbed over 35%, its highest level since 2012.

In Germany, where supermarkets have battled discounters for decades, market share for retailer brands stayed above 40% for the eighth consecutive year. Private label now accounts for four of every ten products sold in Austria, and in Switzerland market share has stayed over 50% for more than a decade.

In the north, all four of the Scandinavian countries—Denmark, Finland, Norway and Sweden—posted market share gains.

The Nielsen data shows that retailer brands have made extraordinary progress in Central and Eastern Europe. Volume share has climbed above 30% in Czech Republic, Hungary and Slovakia, while private label share in Poland is now nearly four times as high as when Nielsen first started compiling statistics there in 2003.

There also have been gains among the Mediterranean countries. In Spain, market share stayed above 50% for the fourth consecutive year, while shoppers in Italy, Greece and Turkey keep putting more private label products in their baskets. In Portugal, market share remains above 40%.

For more information about PLMA’s 2016 International Private Label Yearbook or arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.

PLMA’s 2016 “World of Private Label’ Trade Show opens today at RAI Exhibition Center in Amsterdam

AMSTERDAM, 24 May - More than 11,000 buyers and visitors from more than 110 countries are gathering at the RAI Exhibition Centre here to attend the world’s largest private label trade show, PLMA’s 2016 “World of Private Label,” which opens today.

On the Trade Show floor, attendees have the opportunity to visit more than 2,400 exhibiting companies, manufacturers and suppliers of fast-moving consumer goods from more than 70 countries. The exhibition area covers 12 exhibit halls in the RAI, divided over two main complexes. The Europa Complex is devoted to food products, while the Holland Complex has exhibitors displaying non-food products.

Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make.

A special attraction at this year’s Trade Show is PLMA’s Idea Supermarket, where visitors can see displays of the products which won PLMA’s 2016 Salute to Excellence Awards for innovation in private label. Forty-three retailers from 18 countries won Awards and were recognised at ceremonies during the pre-show seminars held yesterday at the RAI. This year’s Salute to Excellence Awards have been expanded to include private label wines for the first time.

Trade show visitors can see private label ranges from more than 60 retailers around the world displayed on gondolas at the Idea Supermarket.  This year the Idea Supermarket has been expanded and will feature a special information area that focuses on the latest developments in product ingredients.  Another new area shows creative television commercials that retailers are using to promote their own brands.

For more information about PLMA’s 2016 World of Private Label” Trade Show,” or arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.

Winners of International “Salute to Excellence” Awards announced at PLMA’s 2016 “World of Private Label”

AMSTERDAM, 23 May - Forty three retailers from 18 countries were selected for PLMA’s 2016 Salute to Excellence Awards for innovation in private label at ceremonies starting this year’s “World of Private Label” International Trade Show at the RAI Exhibition Centre in Amsterdam. More than 370 food and non-food products from 63 retailers in 23 countries were considered for the awards.

In addition, the Salute to Excellence Awards were expanded to include private label wines for the first time. More than 250 wines in 19 categories were judged and 26 retailers from 16 countries were honoured for best quality or best value.

Retailers from Germany and France each walked away with 14 “Salute to Excellence” Awards, the most of any country, followed by the UK with 10. All the Award-winning food, non-food and wines were selected by panels of judges, consisting of industry experts, including chefs, masters of wine, former retailers, academics, nutritionists, journalist and packaging specialists. The food and non-food products were introduced in the past year by supermarkets, hypermarkets, drugstores and specialty retailers across Europe.

In food categories, innovation by some retailers focused on organic, natural and nutritious foods won Awards, as did products with traditional and exotic tastes. There also were ingredients, with new tastes like kale bites, beetroot, salted caramel and chia seed.

In non-foods, retailers gave attention to body, skin and hair care products as well as premium pet care products and high-performance cleaning and laundry items.

The Award-winning products can be seen at the “World of Private Label” Trade Show, where they are displayed in PLMA’s Idea Supermarket®. There, visitors can also see products from retailers across Europe, North and South America and Asia.

The 2016 “World of Private Label” is expected to attract more than 12,000 buyers and visitors from more than 115 countries. There are more than 4,300 exhibit stands on the trade show floor, featuring more than 2,400 exhibitors from over 70 countries, including almost 60 national and regional pavilions.

For all winners: www.plmasalute.com

More exhibitors, more products and a bigger Idea Supermarket at PLMA’s 2016 "World of Private Label"

AMSTERDAM, March 2016—Not only will there be more exhibitors and more products than ever at PLMA’s 2016 “World of Private Label” International Trade Show, there will also be more ideas for building successful private label programmes. That is because one of the Trade Show’s most popular attractions, PLMA’s Idea Supermarket, will be moving to a much larger space at the RAI Exhibition Centre in Amsterdam, where the “World of Private Label” will be held 24-25 May.

The Idea Supermarket will now be in the RAI Elicium and feature three new special information areas. One area focuses on the latest developments in product ingredients and another provides important information on packaging and packaging materials. A third area in the Idea Supermarket shows creative television commercials that retailers are using to promote their own brands.

Brian Sharoff, President of PLMA, said, “The expansion of Idea Supermarket reflects the growth and increasing complexity of private label. Retailers and suppliers must now be aware of the latest innovations in product ingredients and packaging materials in order to satisfy consumers and meet the competition. In addition, retailers today are effectively using television commercials to promote their brands and tell consumers about the quality and value of their private label ranges.”

Idea Supermarket also will display winners of PLMA’s 2016 International Salute to Excellence Awards for outstanding private label products. For the first time, International Salute to Excellence Awards will be given for private label wines. In addition, visitors to Idea Supermarket can see private label ranges from more than 60 retailers around the world displayed on gondolas. Another attraction is the New Product Expo, which showcases the latest innovations of this year’s exhibitors.

One day before the Trade Show floor opens, PLMA offers a special seminar programme. In one of the presentations, Nielsen will provide an overview of the latest country-by-country market share data. Admission to the seminars is complimentary to all registered visitors and exhibitors. The seminars will be presented in the Forumzaal at the RAI on Monday 23 May. Presentations are translated into English, French, German, Italian and Spanish.

PLMA’s “World of Private Label” is the world’s largest trade show for private label. The theme for this year’s event is “Private Label is People,” highlighting the private label experience of the manufacturers and retailers who will be attending.

This year’s Trade Show is expected to attract more than 12,000 buyers and visitors from more than 110 countries. On the Trade Show floor, they will have the opportunity to visit more than 2,400 exhibiting companies. The exhibitors are manufacturers and suppliers of fast-moving consumer goods from over 70 countries.

The exhibition area covers 12 exhibit halls in the RAI, divided over two main complexes. The Europa Complex is devoted to food products, while the Holland Complex has exhibitors displaying non-food products. The RAI’s Parkhal accommodates both Food and Non-Food exhibitors.

Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make.

For more information about PLMA’s 2016 “World of Private Label” International Trade Show, or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, Manager Trade Show Development, PLMA International Council, at telephone: +31 20 5753032 or email: press@plma.nl.