The story of private label’s enormous popularity has once again been documented in PLMA’s International Private Label Yearbook.
First published in 1998, PLMA’s International Private Label Yearbook now covers trends in more than 7,000 product categories in 20 countries, including foods, snacks and beverages; health and beauty; and household products of all types.
PLMA’s Private Label Yearbook is more than statistics, though. It helps identify categories where additional store brands penetration is possible. It gives insight into new business opportunities. It serves as a benchmark for your company’s private label strategy.
But, perhaps most importantly, PLMA’s International Yearbook allows you to look at private label regionally and compare efforts and results. It is a unique research publication which could not be accomplished without the assistance and cooperation of The Nielsen Company.
The International Private Label Yearbook can be accessed by PLMA members and registered retailers and wholesalers. To access the Yearbook, please enter your personal access code below. If you forgot your access code, please click here.